IN FOCUS

Every brand has a story. Most of them aren't telling it right. I'm Ragul Mohan — a London-based Fashion Business & Management graduate working at the intersection of fashion, culture and communication.

I think in campaigns — and start with the question most communications work skips: what does a brand actually mean, and to whom? That instinct is built on strategic thinking, cultural insight and creative storytelling.

Currently focused on PR Assistant and Brand Communications roles in London — backed by campaign strategy work for Prada and Loewe, a consumer behaviour deep-dive on Jacob & Co, and a critical dissertation on cultural appropriation in luxury fashion.